Why is this a thing? (Kraft Bagel-ful Edition)

My mom and I were at the grocery store today when I saw this mutation in the frozen food section, right next to the Pillsbury Toaster Strudels. 


It doesn’t even make sense why this exists, but to be the lazy man’s imitation of bagel with cream cheese… which isn’t really such a high-maintenance breakfast item to begin with! With the same effort that it takes to unwrap, defrost, and heat a bagel-ful, you have more than enough time to cut a bagel and spread some cream cheese. Don’t worry, Kraft’s got all the flavours covered, too:

Here’s the real issue: is it really a bagel without the hole? Wikipedia explains that:

the basic roll-with-a-hole design is hundreds of years old and has other practical advantages besides providing for a more even cooking and baking of the dough: the hole could be used to thread string or dowels through groups of bagels, allowing for easier handling and transportation and more appealing seller displays.

Kraft, please don’t try to re-invent the wheel. Give us our real biegels back!

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