Pantagonia decided to use Cyber Monday as an opportunity to remind of us the hidden costs of consuming. The R2 jacket, picture above, is one of its best-sellers.
[It] required 135 liters of water, enough to meet the daily needs (three glasses a day) of 45 people. Its journey from its origin as 60% recycled polyester to our Reno warehouse generated nearly 20 pounds of carbon dioxide, 24 times the weight of the finished product. This jacket left behind, on its way to Reno, two-thirds its weight in waste.
