Yankee Sabra Limey: Two lessons from Skydog’s “Kickstarted” home router

yankeesabralimey:

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When it comes to consumer electronics/hardware, Kickstarter isn’t really a financing platform as much as it’s a market research platform. Over a thousand people were willing to part with around $115 for a router that didn’t even exist when they agreed to buy it online. That’s a pretty powerful signal (a) that a product is properly conceived and (b) that the marketing messaging has been worked out. I love seeing entrepreneurial teams using Kickstarter to validate a concept and demonstrate early real traction.

Yankee Sabra Limey: Two lessons from Skydog’s “Kickstarted” home router

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