The three-screen experience is largely a social TV concept – how can a TV network engage the user beyond just the television screen. The strategy, I think, can also easily apply to media startups, particularly in gaming. I spoke to a marketing guy last night, who was on the Pokemon marketing team just after it… Continue reading Three-Screen Experience
Justin Kan, a YC alum and now part-time partner, posted his thoughts on why Zynga’s acquisition of OMGPOP makes sense. I commented with a couple of thoughts of my own: 1) There is probably a significant overlap in the DAU for Zynga and Draw Something, so doubling would be somewhat of an overstatement. Completely agree, however,… Continue reading Zynga + OMGPOP?
Recently, a friend and I discussed one of Fred Wilson’s bombastic one-liners: Don’t be a Google Bitch, don’t be a Facebook Bitch, and Don’t be a Twitter Bitch. Be your own Bitch. To clarify, Wilson said this in response to Twitter’s recent move to discourage app developers from making Twitter clients. Wilson is a VC, and for… Continue reading Bitch, please.